The Advertising Standards Agency has banned botox adverts from two leading aesthetic companies.
Dermaskin and HB Health of Knightsbridge have both been penalized for online ads that violate ASA regulation. The action comes after The Independent Healthcare Advisory Service filed complaints against some of the claims both websites featured.
Four years ago a crackdown was launched on misleading adverts, spearheaded by Liberal Democrat MP Jo Swinson. Because Botox is only available to doctor’s on prescription it is not allowed to be marketed promotionally. It is illegal to advertise prescription-only medicine to the public. An ASA spokesperson has reiterated that companies providing botox have a responsibility to market the product as a medical treatment, and not a “beauty treatment”.
The advert ban is thought to be yet another warning signal to the non-surgical aesthetics industry to clean up its act. It comes after several mainstream beauty adverts were banned, including Natalie Portman for Christian Dior and Rachel Weisz’s L’Oreal anti-wrinkle cream ad.
To read the full article about the advert bannings, click here.
To find out more about botox at Courthouse Clinics, click here.