Accepting Cosmetic Enhancement as The Norm A newspaper columnist this weekend wondered aloud if laser hair removal, botox and dermal fillers are now an accepted part of normal, every day modern life. Courthouse Clinics are seeing more and more patients every single year, and that’s not unusual – it’s been reported across the board that patient numbers are rising. 50,122 people were treated last year, and 90% were women. Reports suggest 70% of women want Botox for Valentine’s Day, and surgeon Laurence Kirwan has said, “We should move the discussion on from the interminable hand-wringing as to whether it is morally acceptable and just accept it.” Despite the fact that after the PIP scandal the British Advertising Agency clamped down on the aesthetic industry advertising discounts, time-sensitive offers and misleading treatment descriptions, in December “52% of the top Google-ranked clinics were still advertising “luxury perks” as inducement for surgery, and 37% of the incentives we time-sensitive, to pressure people into booking quickly.” Even actress Robin Wright went on record this weekend saying that of course she has Botox, “Everybody does.” What you think – is Botox the new normal? Or a rare perk?